PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI GROUND HANDLING

Abstract

The ground handling study program is a study program that is directly related to services for
passengers and baggage, cargo, mail, mail from departure to arrival at the airport. The purpose of
this study was to determine the effect of products and prices and determine the magnitude of the
influence of the decision of students to choose Yogyakarta STTKD Ground Handling Study
Program.
This research is a quantitative study using a questionnaire as a data collection technique. Data
analysis techniques using the validity test, reliability, multiple regression, T test, F test, and
determination.
The results showed that the product and price variables influence the decision of students to
choose the STTKD Ground Handling Study program either partially or simultaneously. The
coefficient of determination is 0.544. This shows that product and price variables make a big
contribution to student decisions by 54.4%, while the remaining 45.6% are variables that are not
included in this research.

Keywords : product, price, and decision to choose