ULASAN PRODUK FASHION DAN PRODUK JASA DI BUTIK PIN-UP

Abstract

This study aims to: (1) Know the design, size, color, material, quality of sewing, packaging, and prices of fashion
products in Pin-Up boutiques. (2) Know the design, size, color, material, quality of sewing results, packaging,
timeliness, and price of service products at the Pin-Up boutique. This type of research is qualitative descriptive research
with a case study approach method. Research procedures in the pre-field stage, fieldwork stage, and data analysis stage.
Observation, interview, and documentation data collection techniques. Research instruments, observation guides, and
interview guidelines. Miles and Huberman model data analysis technique with four stages of data collection techniques,
data reduction, data presentation, and conclusions. The results of this study are (1) Design, size all sizes, colors,
materials, quality of sewing results, packaging, and selling prices of Pin-Up fashion products are quite in accordance
with the quality desired by customers, but there are several customer complaints that need to be considered again to
improve product quality including alternative fashion product designs, the quality of overlock sewing results is not
good and the bottom is too large, as well as less attractive packaging. (2) Design, size, color, material, quality of sewing
results, packaging, timeliness of production and selling price of Pin-Up service products are quite in accordance with
the quality desired by customers, but there are several customer complaints that need to be considered again to improve
product quality including the quality of sewing results on the seams is not appropriate, packaging is less attractive,
and the lack of information submitted by employees in delivering production inhibition
Key words: reviews, fashion products, service products.