ANALISIS PENGARUH FAKTOR-FAKTOR TINGKAT KESIAPAN TERHADAP MINAT USAHA MIKRO KECIL MENENGAH (UMKM) UNTUK MENGADOPSI E-BUSINESS

Abstract

The aim of this research is to determine the influence of readiness level factors on the interest of micro, small and medium enterprises (MSMEs) to adopt e- business using the TOE Framework. The research method used is a quantitative descriptive method. The population in this research is all MSMEs in the Yogyakarta area, totaling 342,586 MSMEs. Based on the results of calculating the number of samples using the Lemeshow formula, 73 MSMEs were selected to be used as samples. The sampling technique used in this research is accidental sampling technique. The analysis technique used in this research is multiple linear regression analysis. The research results show that technological, organizational and environmental variables simultaneously influence MSMEs' interest in adopting e-business, while organization and environment do not influence MSMEs' interest in adopting e-business.

Keywords: interest in e-business adoption, technology, organization, environment.