MENUMBUHKAN MINAT WIRAUSAHA MAHASISWA PRODI DESAIN BUSANA AKS AKK YOGYAKARTA MELALUI PERKULIAHAN MANAJEMEN USAHA BUSANA

Abstract

An attempt to enhance entrepreneurial interest is to provide both the theory and practice of entrepreneurship learning activities to include the development of knowledge, skills, attitudes and character that can be realized through face-to-face, joint projects related to enterprise or practical activities of real enterprise. This research includes the type of quantitative research survey research design, intended to gather original data to describe the condition of the population. The subject of this study is a 2021 Army fashion designer student who attends a modest Business Management course with a population of 44 students. Research site at AKS-AKK Yogyakarta. The study was conducted in October-December 2023. Data collection techniques use questionnaires, while sampling techniques use purposive samplings. Data analysis in this study uses Wilcoxon test analysis. Based on the results of the above research can be drawn the conclusion that there is an influence signfikansi on entrepreneurial interests in students Design Busana after attending the course of Business Management Busana. Students who already have an interest in entrepreneurship should have the support of both internal and external students in order to the goal with maximum, as well as the understanding of the management of the enterprise undertaken by students should continue
to be upgraded so that the effort can grow with maximum.

Key words: interests of entrepreneurs, fashion business management, fashion design.