PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT BELI PRODUK OBAT SAKIT KEPALA PANADOL

Authors

  • Auglerius Lamberto Baunsele Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta Author
  • Santi Budiman Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta Author
  • Siti Kusandhitasari Jayaningrum Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta Author

Abstract

One of the headache medicines in Indonesia that is often used is Panadol. Panadol is a medicine that is useful for reducing fever and relieving pain, such as headaches, toothaches, or muscle pain. Headache treatment is a common need and is often found in everyday life. Headaches can be caused by various factors, such as stress, fatigue, to certai n health problems. This makes headache medicine the most sought-after product by the public. The components taken in this study are Product Quality and Brand Image. This study uses a quantitative research type with a sample size of 100 people. the results of the study show that Product Quality and Brand Image have a significant effect on Purchase Interest in Headache Medicine Products.


Keywords : Product Quality, Brand Image, interest in buying

Downloads

Download data is not yet available.

Downloads

Published

2025-07-28

Issue

Vol. 22 No. 1 (2025)

Section

Articles

How to Cite

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT BELI PRODUK OBAT SAKIT KEPALA PANADOL. (2025). Jurnal Optimal, 22(1), 47-56. https://jurnal.stieieu.ac.id/index.php/opt/article/view/182

Most read articles by the same author(s)

<< < 1 2