ANALISIS PENGARUH KUALITAS PRODUK DAN KEMASAN TERHADAP LOYALITAS KONSUMEN PELEMBUT DAN PEWANG! MOLTO PADA MASYARAKAT DI DIY

Abstract

The purpose of this study was to measure influence the quality of product and package of Moltto to loyalty of the customer. The result give information that there is any strong influence between them. So the company must consider to improve the package of the product.