ANALISIS PENGARUH KUALITAS PELAYANAN TICKETING TERHADAP KEPUTUSAN PEMBELIAN TIKET DI PT. ARTHATRAVEL YOGYAKARTA

Abstract

The purpose of this study was to determine the effect of service quality on purchasing decisions both partially and comprehensively. The sample was determined by the Slovin formula, as many as 100 of the 3,600,0000 populations.

The analytical tool used is multiple linear regression. Hypothesis using t test, F test and R. test.

The results showed that partially the quality of service did not have a positive and significant effect on ticket purchase decisions. While Tangible has a significant effect on purchasing decisions

While the results of the study show that overall service quality variables do not have a positive and significant effect on ticket purchase decisions.

Keywords: Service quality and purchasing decisions.