PENGARUH FOMO DAN DISKON PROMOSI TERHADAP PEMBELIAN IMPULSIF DI LIVE SHOPPING TIKTOK PADA GEN Z DI YOGYAKARTA. jopt. 2026;23(1):83-94. Accessed October 3, 2026. https://jurnal.stieieu.ac.id/index.php/opt/article/view/196