“PENGARUH FEAR OF MISSING OUT (FOMO) DAN FLASH SALE TERHADAP IMPULSE BUYING PADA PENGGUNA SOCIAL COMMERCE TIKTOK SHOP DI DAERAH ISTIMEWA YOGYAKARTA” (2026) Jurnal Optimal, 23(1), pp. 69–82. Available at: https://jurnal.stieieu.ac.id/index.php/opt/article/view/195 (Accessed: 3 October 2026).