THE INFLUENCE OF SHOPPING EXPERIENCE AND TRUST ON CONSUMER BUYING INTEREST ON THE SHOPEE ONLINE BUYING AND SELLING SITE IN YOGYAKARTA CITY. jopt [Internet]. 2023 Nov. 28 [cited 2026 Oct. 3];20(2):92-117. Available from: https://jurnal.stieieu.ac.id/index.php/opt/article/view/164