PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA DEPOT AIR MINUM ISI ULANG GLASSINDO TIRTA JAYA DI GLAGAHSARI

Abstrak

This study examines the Effect of Product Quality and Service Quality on Consumer Satisfaction At Water Depot Refills Glassindo Tirta Jaya At Glagahsari Yogyakarta. Product Quality Variable (X1) has an effect on Consumer Satisfaction (Y) at Glassindo Tirta Jaya refill drinking water depot in Glagahsari Yogyakarta by comparing the value of t arithmetic with t table obtained t count bigger than t table that is 3,912> 2,997. For Quality Service (X2) variable proved to have an effect on Consumer Satisfaction (Y) at Glassindo Tirta Jaya refill drinking water depot in Glagahsari Yogyakarta by comparing the value of t arithmetic with t table obtained t count bigger than t table that is 18,566> 2,997.