IDENTIFIKASI DIMENSI GAYA HIDUP MAHASISWA BERDASARKAN TINGKAT UANG SAKU DAN GENDER

Abstrak

This study is entitled Identification of Dimensions of Student Lifestyle Based on Levels of Pocket Money and Gender. This study aims to identify the formation of dimensions of student lifestyle based on pocket money and gender levels.

The sample in the study were 125 Yogyakarta students. The data collection technique used is by distributing questionnaires. Hypothesis testing tools used are the analyst factor and the independent sample t-test.

The test results in this study prove that the identification of student lifestyles in Yogyakarta can be grouped into 5 dimensions of student lifestyle, namely Spenders, Thinkers, Believers, Realistic Approach, and Punctual, based on differences in allowance levels, students with pocket money ≤ Rp. 1,000,000 tend to have a Thinkers lifestyle (mean 21.65) and based on gender differences, students with female sex tend to have a Punctual lifestyle (mean 20.06) and Spender (mean 23,54).

Keywords: Lifestyle, Income Level, Gender, Thinkers, Punctual, Spender.