ANALISIS PENGARUH MUTU PELAYANAN JASA TERHADAP KEPUTUSAN PASIEN BEROBAT DI PUSKESMAS DANUREJAN I DAERAH ISTIMEWA YOGYAKARTA

Abstrak

The study entitled ANALYSIS OF THE EFFECT OF THE QUALITY OF SERVICE SERVICES ON THE DECISION OF TREATMENT PATIENTS IN DANUREJAN I HEALTH CENTER, YOGYAKARTA PRIVATE VOCATIONAL SCHOOL, aims to determine whether the Quality of Service consisting of Tangibles, Reliability, Responsiveness and Assurance affects the decisions of patients treated at the Special Region of Danurejan I. Yogyakarta where the population in this study were patients who came for treatment to the Danurejan I Health Center in Yogyakarta Special Region. The sample in this study was taken using probability sampling techniques with a sampling technique that is simple random sampling. The results of the study show that there is an influence between services that consist of tangibles, empathy, reliability, responsiveness and assurance partially or comprehensively where the independent variable of the most dominant responsiveness is influential.

Keywords: Service Quality (tangibles, empathy, reliability, responsiveness and assurance) and Decisions