ANALISIS PENGARUH PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP KEPUASAN JASA PEN ERBANGAN LION AIR DI DAERAH ISTIMEWA YOGYAKARTA

Abstrak

This study aims to prove whether Perception of Value and Perception of Trust influences Lion Air Flight Satisfaction in the Special Region of Yogyakarta Partially and thoroughly. This research uses descriptive method, namely research conducted on problems in the form of facts (circumstances) at this time of the population studied. The object examined in this study was NTT students who had used Lion Air flights in the Special Region of Yogyakarta at least once. This research was conducted on NTT students who live in the Special Region of Yogyakarta. The number of samples for regression analysis is at least 50 samples or the number of respondents is equal to the number of predictor variables added 50 so that this study uses the formula N> 50 + 8m = 50 + 8x2 = so the sample in this study was 66 samples. The results of this study prove that there is an effect of passenger value perception on satisfaction of Lion Air flight services in the Special Region of Yogyakarta. This is supported by the value of t count = 5.091> t table 1.99773 with a significance of 0,000. In addition, there is an influence of passenger perception on satisfaction of Lion Air services in the Special Region of Yogyakarta. This is supported by the value of t count = 2.649> t table = 1.99773 with a significance of 0.010. This study also proves that there is an influence of the Value Perception and Trust of passengers on the satisfaction of Lion Air services in the Special Region of Yogyakarta. This is supported by the value of t count = 102,407> t table = 31.43 with a significance of 0,000.

Keywords: perception of value, trust, satisfaction