“THE INFLUENCE OF SHOPPING EXPERIENCE AND TRUST ON CONSUMER BUYING INTEREST ON THE SHOPEE ONLINE BUYING AND SELLING SITE IN YOGYAKARTA CITY” (2023) Jurnal Optimal, 20(2), hlm. 92–117. Tersedia pada: https://jurnal.stieieu.ac.id/index.php/opt/article/view/164 (Diakses: 4 Oktober 2026).