“PENGARUH FOMO DAN DISKON PROMOSI TERHADAP PEMBELIAN IMPULSIF DI LIVE SHOPPING TIKTOK PADA GEN Z DI YOGYAKARTA”, jopt, vol. 23, no. 1, hlm. 83–94, Jul 2026, Diakses: Okt 03, 2026. Tersedia pada: https://jurnal.stieieu.ac.id/index.php/opt/article/view/196