THE INFLUENCE OF SHOPPING EXPERIENCE AND TRUST ON CONSUMER BUYING INTEREST ON THE SHOPEE ONLINE BUYING AND SELLING SITE IN YOGYAKARTA CITY. jopt [Internet]. 28 November 2023 [dikutip 4 Oktober 2026];20(2):92-117. Tersedia pada: https://jurnal.stieieu.ac.id/index.php/opt/article/view/164