PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA PADA STIE ISTI EKATANA UPAWEDA

Abstract

This study examines the effect of service quality dimensions consisting of Reliability, Responsiveness, Assurance, Empathy, and Tangibels. There is no significant effect of Reliability (X1), Empathy (X4), and Tan gibels (X5) on Student Satisfaction (Y) on STIE IEU Yogyakarta students. Variable Power Response (X2) and Guarantee (X3) proved to have a significant effect on Student Satisfaction (Y) STIE IEU Yogyakarta. Adjusted R Square (because there are two independent variables) of 0.386. This means that 38.6% of the dependent variable is student satisfaction (Y) in STIE IEU Gedong Kuning Selatan Yogyakarta students can be explained by the variable of Reliability (X1), Power Response (X2), Assurance (X3) Empaty (X4), Direct Evidence ( X5). While the rest (100% - 38.6% = 61.4%) explained the variance by other variables.