ANALISIS PENGARUH KEPUASAN PASIEN, KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP LOYALITAS DI RUMAH SAKIT PANTI RAPIH YOGYAKARTA

Authors

  • Petra Surya Mega Wijaya STIE IEU YOGYAKARTA Author
  • Risela Lomi STIE IEU YOGYAKARTA Author

Abstract

Competition between hospitals to provide the best service for their patients is an interesting
issue for research. This competition has an impact on growing the loyalty of patients to use the
same hospital if they will seek treatment. This study aims to examine the variables of patient
satisfaction, service quality, price and facilities on patient loyalty.

A total of 100 questionnaires were distributed to non BPJS patients who went to the Panti
Rapih hospital randomly. Hypothesis test results using multiple regression indicate that service
quality, price and facilities are strong indicators of patient loyalty, while patient satisfaction is a
weak indicator of patient loyalty.

Keywords : satisfaction, service quality, price, facilities, loyalty, hospital

Downloads

Download data is not yet available.

Downloads

Published

2019-11-05

Issue

Vol. 16 No. 2 (2019)

Section

Articles

How to Cite

ANALISIS PENGARUH KEPUASAN PASIEN, KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP LOYALITAS DI RUMAH SAKIT PANTI RAPIH YOGYAKARTA. (2019). Jurnal Optimal, 16(2), 61-77. https://jurnal.stieieu.ac.id/index.php/opt/article/view/99