ANALISIS KOMPARASI KEPUASAN KONSUMEN PEMUTIH POND'S® DENGAN PEMUTIH OLAY® DI MIROTA KAMPUS YOGYAKARTA

Abstrak

This research aims to detect to what there whitener consumer satisfaction difference pond's® with whitener Olay® at Mirota Campus Yogyakarta with want to canvass to what whitener consumer Pond's® satisfieder than whitener consumer Olay® at Mirota Campus Yogyakarta. Analysis tool that used in this research analysis anova. This research result shows that proved there consumer satisfaction difference between two brands, and whitener consumer satisfaction level Ponds® higher compare whitener consumer satisfaction Olay®. Equally, whitener consumer satisfaction pond's® satisfieder compared whitener olay® at Mirota Campus Yogyakarta. Herefore side company must permanent defend every permanence consumer to choose whitener Pond's® by increase again give information about whitener superiority Pond's®, give top priority for woman from all age level, while for whitener consumer Olay® researcher implies side companies to increase five product quality factor: performance, reliability, conformance to specification, perceived quality, and feature.