KOMPARASI KEPUASAN KONSUMEN MOBIL HONDA CIVIC ACCORD DAN CRV DI DAERAH ISTIMEWA YOGYAKARTA

Abstract

This research aim to know how far the consumer satisfaction which is hence of Honda Civic, Accord and CR-V car in Daerah Istimewa Yogyakarta Market Area, to find out the level of the customer satisfaction and also to know the most consumer satisfaction lick lips among 3 sample of the above mentioned.

Become inferential that consumer satisfaction which is hence car of Honda Civic, Accord and CR-V in Daerah Istimewa Yogyakarta Market Area, they are at equal satisfied level, and all of them are not significant differences of their satisfaction. And also consumer of most Honda CR-V car lick lips compared to with the consumer of Honda Civic and Accord car.