ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI NASABAH TERHADAP KEPUTUSAN MEMILIH BANK BRI SYARIAH YOGYAKARTA

Abstrak

This research aims to test culture influence, social class, individual influence, family and situation towards consumer decision to save at BRI Syariah Yogyakarta, besides also want to detect which factor dominant. This research uses doubled regression method and test t to analysis data. Based on research that done seen that hypothesis one is not accepted because individual influence not influential according to significant, but based on test t known that culture, social class, family and situation haves consumer decision to save at BR! Syariah Yogyakarta. Besides factor culture gives influence dominant in decision making.