ANALISIS PENGARUH PROMOTIONAL MIX TERHADAP KEPUTUSAN NASABAH PENGGUNA JASA BANK RAKYAT INDONESIA CABANG BRIGJEN KATAMSO YOGYAKARTA

Abstrak

This research is done to detect influence promotion mix (advertisement, personal selling, publicity and sale promotion) towards customer decision to use Bank Rakyat Indonesia service branch Brigjen Katamso Yogyakarta. Respondent total in this research is as much as 171 respondents, while technic sample taking uses method simple random sampling, Research instrument test is done with validity test and test reliability, while for hypothesis test uses test t, and test R² • Based on test result t, known variable advertisemen (x1), variable personal selling (x2), publicity variable (x3), and sales promotion variable (x4) partially proved influential significant towards Bank Rakyat Indonesia service user customer decision branch Brigjen Katamso Yogyakarta. From this research also known that factor influentiaiest in influence Bank Rakyat Indonesia service user customer decision branch Brigjen Katamso Yogyakarta sales promotion factor.