ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS KONSUMEN KRIM PEMUTIH WAJAH "TJE FUK" DI YOGYAKARTA

Abstrak

Existence of consumer requirement represent the factor of early why producer conduct various innovation by launching an new product which can fulfill the its market requirementin bearing with the cosmetic product that is cream of white of face of "Ile Fuk, hence some attribute factor which require to get the attention among other things [is) quality, benefit, service, guarantee and image. Ail just the factor can be considered to be [by] a value from an product. Where that matter will be able to know the its value loyalty consumer. In this research [is] known that [by) the attribute of quality product (is] most dominant product attribute for the influencing of consumer become the loyal to cream of white face Tje Fuk". Hence excelsior of product quality hence excelsior will also loyally consumer to product of cream of white face - Tie Fuk".