ANALISA KEPUASAN PELANGGAN PADA PELAYANAN DAN TARIF KARTU SELULER MENTARI PUNYA INDOSAT

Abstract

In a tight emulate condition, special matter which must be given high priority by Communications Company is customer satisfaction, so that can hold out, competing and mastering market compartment. In this Research was found some factors that become special priority and have to be executed by company, according to customer expectation are; (a)Facility appearance owned by Manta,' is more familiar and nippy, (b)intemet Access and quality are good. While factors which require to be defended by its execution that according to customer expectation are; (a) Mentari Product is more excellent and competitive, (b) The tariff can compete than other operator, it is nippy and friendly, (c) customer service is excellent (d) Coverage area, strength reach and voice quality are better than other operator too. The mention matter indicate that the service of either, through direct and also indirect have a significant effect to the consumer satisfaction.