PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG DI BANDAR UDARA SULTAN MUHAMMAD SALAHUDIN BIMA NUSA TENGGARA BARAT

Authors

  • Subandi Subandi Akademi Manajemen Administrasi Yogyakarta image/svg+xml Author
  • Muhdar Muhdar Akademi Manajemen Administrasi Yogyakarta image/svg+xml Author

Abstract

The aim of this research is to determine the effect of service quality on passenger satisfaction at Sultan Muhammad
Salahudin Bima Airport. This writing uses a quantitative method. The population used was airplane passengers at Sultan
Muhammad Salahudin Bima Airport. The sampling technique used was the Saturated Sample Technique and the sample
size was 60 people. The data used is primary data by distributing questionnaires directly and indirectly to
respondents/through online questionnaires. The analytical method used in this research is a multiple regression analysis
method. The results of this research show that service quality has an influence on passenger satisfaction. The influence
given is 50,7%.


Keywords: Service Quality, Passenger Satisfaction

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Published

2023-11-28

Issue

Vol. 20 No. 2 (2023)

Section

Articles

How to Cite

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG DI BANDAR UDARA SULTAN MUHAMMAD SALAHUDIN BIMA NUSA TENGGARA BARAT. (2023). Jurnal Optimal, 20(2), 33-42. https://jurnal.stieieu.ac.id/index.php/opt/article/view/160

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