PENGARUH ATRIBUT FOOD VLOGGER TERHADAP NIAT BELI

Penulis

  • Subandi Subandi Akademi Manajemen Administrasi Yogyakarta image/svg+xml Penulis
  • Nerys Lourensius L. Tarigan STIE Isti Ekatana Upaweda Yogyakarta Penulis
  • R. Suprono Wahyujatmiko STIE Isti Ekatana Upaweda Yogyakarta Penulis
  • Yuyun Wahyuni STIE Isti Ekatana Upaweda Yogyakarta Penulis

Abstrak

The purpose of the study was to determine the effect of food vloggers' attributes which consist of homophily
attitude, physical attractiveness, social attractiveness, trustworthiness on purchase intention. This study
used 100 respondents. The results of the study can be seen that the attributes of food vloggers consisting of
attitude homophily, physical attractiveness, social attractiveness, trustworthiness have an effect on
Purchase Intention with a significance level of 0.00<0.05. known coefficient of determination of 54.7%

Keywords: Attributes of Food vloggers, Purchase Intention

Unduhan

Data unduhan tidak tersedia.

Unduhan

Diterbitkan

30-09-2022

Terbitan

Vol 19 No 2 (2022)

Bagian

Articles

Cara Mengutip

PENGARUH ATRIBUT FOOD VLOGGER TERHADAP NIAT BELI. (2022). Jurnal Optimal, 19(2), 27-36. https://jurnal.stieieu.ac.id/index.php/opt/article/view/144

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