PENGUKURAN PERSEPSI WISATAWAN TERHADAP ATRIBUT DESTINASI WISATA DI YOGYAKARTA

Authors

  • Subandi Subandi Akademi Manajemen Administrasi Yogyakarta image/svg+xml Author
  • Ratna Yuliastuti STIE IEU YOGYAKARTA Author
  • Eny Sulistyowati STIE IEU YOGYAKARTA Author

Abstract

The purpose of this study was to determine the application of confirmatory factor analysis in testing the validity and
reliability of destination attribute indicators consisting of accommodation, culinary, entertainment, transportation,
convenience and security. The sample in this study were 150 tourists visiting Yogyakarta. The sampling technique used
purposive sampling. Data analysis with the help of the AMOS 20 program. The conclusion that can be drawn is that all
indicators forming latent variable attributes of the destination are valid and reliable. The greatest value of the destination
attribute shaper is the entertainment indicator. Overall the model has fulfilled the model goodness criteria.

Keywords: Analyst Confirmatory Factors, Destination Attributes

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Published

2023-03-31

Issue

Vol. 20 No. 1 (2023)

Section

Articles

How to Cite

PENGUKURAN PERSEPSI WISATAWAN TERHADAP ATRIBUT DESTINASI WISATA DI YOGYAKARTA. (2023). Jurnal Optimal, 20(1), 1-10. https://jurnal.stieieu.ac.id/index.php/opt/article/view/156

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